Wichita State University - Final Four
LRG worked together with Wichita State during their Final Four run to distribute free custom posters to retailers and fans, while also guarding against unlicensed sales around the city. As is the case with all of our programs, everything was customized to the event and the team, as we integrated their "Play Angry" mantra into our creative and promotional pieces.
Signage - Postseason
LRG works with clients each year to capitalize on athletic success by developing custom signage designed for retailers. These marketing pieces help clients celebrate successful seasons and have often been turned into commemorative posters for fans to take home as keepsakes.
Digital Media Support
LRG has been very successful to help clients connect with fans by providing web banners, splash pages, and social media images that can be displayed on their websites, along with social media outlets such as Facebook and Twitter.
Vintage Programs
LRG has created several vintage collections for our clients, digging deep into each one of their archives to find marks that are cool and hold sentimental value for their fans. These collections draw upon not only past logos, but unique traditions, names, places or events to help give the collection a truly authentic feel that resonates with the consumer.
Georgia Southern University - “Join the Journey”
LRG worked together with Georgia Southern Athletics to help announce their transition to the Sun Belt Conference and move up to NCAA Division I. Our marketing staff developed signage, splash pages, banners, and a new logo that symbolized this movement; this was all on display at their press conference. ("JTJ" website)
Logo Development
LRG has worked with several of our clients to develop logos to highlight a specific event or championship. These logos were created in-house and were distributed to licensees to use on products to help fans commemorate the special event or celebrate a national championship.
North Carolina State University - State Tailgate Championship
The “State Tailgate Championship” for football season included a fan challenge for the best tailgate, gameday promotions, and a concentrated presence at retail promoting the championship and more importantly Wolfpack pride. Our marketing staff developed the program, established the marketing plan, designed the logo, and worked with retailers in Raleigh to promote the event and highlight tailgate products. ("STC" on Facebook)
Youngstown State University - “I Heart Penguins”
LRG and YSU created a Valentine’s Day promotion to entice Youngstown State fans to show their love for the Penguins during the basketball season. Valentine's Day themed prizes were awarded to particpants in special social media contests and fans seen wearing the shirt.
Ticket with Purchase Promotions - Vermont, Northeastern, UAB
LRG works with local and national retailers to develop promotions that reward fans with free tickets to athletic events for showing their school pride by purchasing and wearing licensed product.
Signage - Game/Event Specific
LRG works with clients to create customized signage designed to grab the attention of consumers. These marketing pieces help entice fans to show their school spirit while also making them aware of special events or games around campus.