Welcome to Learfield Licensing Partners

Learfield Sports acquired both LRG and SMA in 2014. These two industry-leading agencies now combine their more than 40 years of experience to create Learfield Licensing Partners, a world-class licensing firm that integrates each company's services and success to align perfectly with Learfield's history, strength and reputation within the industry.

While we work to integrate our service and systems, both LRG and SMA will continue operations as usual to ensure that this transition is seamless and easy for all of our partners. Thank you for your continued support!