Licensing Resource Group

Number One x 4!

Congratulations to our four clients whose football teams sit atop the polls in their respective divisions:  Mississippi State, Division I FBS; North Dakota State, Division I FCS; Minnesota State, Division II, and UW Whitewater, Division III.

Rams Defend the Boot

Colorado State claimed a 45-31 Border War victory over Wyoming to defend the Bronze Boot.  Sixty-five miles separate the two schools, whose rivalry dates back to 1899. Currently, CSU leads the series 57-44-5.

Pilots Reveal New Mark

With a nod to its history and location overlooking the Willamette River, the University of Portland's new nautical secondary mark works in tandem with its existing brand strategy to create a unique look for the Pilots.


Meet LRG

LRG is a subsidiary of Learfield Communications. Since 1991, we've been known as an aggressive industry leader who isn't afraid to challenge the status quo. We create partnerships that result in stronger brands and greater revenues for our clients. Learn More...

Get a License!

LRG believes in providing the opportunity for any company to obtain a license to produce collegiate merchandise. We love finding new products and partners that can provide consumers with unique ways to show their pride. Get Started...