Licensing Resource Group

LRG Welcomes SMA to the Learfield Family

The Rivalry is 150

Lafayette and Lehigh meet for the 150th time in college football's most-played and longest continuous rivalry. For just the second time in the history of the series, the game is being played at a neutral site - Yankee Stadium. More than 49,000 tickets have been sold for the 2014 installment of a series that began in 1884.

Good Luck

Good luck to all of our clients competing in the NCAA Football Division II & III Football Championship playoffs.


Meet LRG

LRG is a subsidiary of Learfield Communications. Since 1991, we've been known as an aggressive industry leader who isn't afraid to challenge the status quo. We create partnerships that result in stronger brands and greater revenues for our clients. Learn More...

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LRG believes in providing the opportunity for any company to obtain a license to produce collegiate merchandise. We love finding new products and partners that can provide consumers with unique ways to show their pride. Get Started...