Licensing Resource Group

New Look Lancers

Longwood has unveiled a refreshed graphic identity featuring a new primary mark and three new secondary marks. The new look features a darker blue color, new horsehead and banner, giving it a stronger and more athletic feel.

Meet the Governor

Austin Peay athletics unveiled its new visual identity and brand marks at a press conference Tuesday. The series includes an updated primary logo, new Governor Peay logos and word marks.

Welcome Memphis

Licensing Resource Group is excited to announce its newest partnership with the University of Memphis.

(View the press release)


Meet LRG

Since 1991, we've been known as an aggressive industry leader who isn't afraid to challenge the status quo. We create partnerships that result in stronger brands and greater revenues for our clients. Learn More...

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LRG believes in providing the opportunity for any company to obtain a license to produce collegiate merchandise. We love finding new products and partners that can provide consumers with unique ways to show their pride. Get Started...