Licensing Resource Group

Big Win for Bulldogs

Mississippi State upended the eighth-ranked LSU Tigers 34-29 in front of the largest crowd in LSU Tiger Stadium history. It was the first time that the Bulldogs had defeated the Tigers since 1999, and the first victory in Baton Rouge since 1991.

Welcome Billikens

Licensing Resource Group is excited to announce its newest partnership with Saint Louis University.

Cy-Hawk Champs

A last-second field goal helped Iowa State defeat Iowa, 20-17, in an Iowa Corn Cy-Hawk Series showdown in Iowa City. Three of their last four wins against the in-state rival have included fourth quarter comebacks.

Home Opener

Baylor opened McLane Stadium in style with a 45-0 win over former Southwest Conference rival Southern Methodist. A ceremonial coin flip by former President George W. Bush and the unveiling of a Robert Griffin III bronze statue were also part of the new $266 million stadium's opening festivities.

Meet LRG

LRG is a subsidiary of Learfield Communications. Since 1991, we've been known as an aggressive industry leader who isn't afraid to challenge the status quo. We create partnerships that result in stronger brands and greater revenues for our clients. Learn More...

Get a License!

LRG believes in providing the opportunity for any company to obtain a license to produce collegiate merchandise. We love finding new products and partners that can provide consumers with unique ways to show their pride. Get Started...